Since launching on the Amazon DSP with Perpetua, Crocs has seen:Ī 147% increase in branded searches post Prime DayĦx increase in new-to-brand sales from their 3P inventory exchange This included both always-on brand-building, and key moment sales maximization across five key moments of the year - Mother’s Day, Prime Day, CrocDay, Black Friday Cyber Monday, and Christmas Holiday shopping. Previously focused on bottom funnel activities, Crocs EU acknowledged the need to switch to a full funnel strategy on the Amazon DSP with a broad range of targeting tactics. To do this, the Crocs team was looking to attract new audiences, driving awareness and new to brand customers within the European market. ![]() ![]() Crocs, the shoe giant known for their rubber clogs, and partnerships with the likes of Diplo, Justin Bieber, Balenciaga and more, are on a mission to make the world a happier place, one comfortable shoe at a time.
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